Trio Cinema Ticketing App
Design a Cinema ticketing mobile app
Trio transforms the cinema-going experience by providing a seamless and user-centric approach to ticketing. With a focus on speed, simplicity, and security, the app makes booking tickets easier than ever before.
Project Details
Duration: 6 weeks - 2023
Deliverable: Mobile App
Role: Product Designer
cinema continue to be a vital component of Humans leisure
Since the birth of cinema, it has consistently stood as a primary source of human entertainment. Over time, with advancements like cinematic cameras and breathtaking scenes, the allure of the silver screen has endured. Today, despite various entertainment options, cinemas continue to be a vital component of our leisure, making the movie experience a timeless and cherished activity.
The goal
Recognizing the role of cinemas in modern entertainment, a cutting-edge cinema ticketing mobile app, emerges as a solution to seamlessly accelerating the ticketing process. An App that prioritizes a user-centered approach, ensuring a smooth and enjoyable experience, and aims to simplify the ticketing journey for individuals of all ages.
Understanding the user
I conducted interviews and crafted empathy maps to pinpoint key user groups. As a result, I identified two primary segments: students gathering after school, requiring seamless movie information sharing, and families seeking an effortless ticketing experience. This guided a design focus on user-friendly features for collaborative decision-making among students and a hassle-free ticketing journey for families.
User Pain Points:
• Complex Ticket Booking Process: Users find frustration in a slow and convoluted ticket booking process that involves multiple steps.
• Difficulty in Seat Selection: The lack of available seat information in some apps poses a challenge for users attempting to select adjacent seats, particularly when attending movies in groups.
• Limited Awareness of Discounts: Users, especially those on a tight budget, express a desire for cinema ticketing apps that offer discounts or notify them about low-priced movie times.
• Insufficient Movie Information for Families: Users, particularly those with families, face frustration due to the lack of comprehensive information on child-friendly movies within cinema ticketing apps.
User Personas
Emma
Age: 16
Education: High School Student
Hometown: Edinburgh, Scotland
Family: Lives with Parents and Younger Brother
Occupation: Student
Goals
• Ability to invite friends, view their availability, and book tickets together.
• To easily select the movie, showtime, and the number of tickets required for her group of friends.
• Social sharing options for movie recommendations and reviews.
• A loyalty program that offers exclusive perks, such as discounted tickets.
Frustrations
• I get confused when the ticket booking process is slow and involves multiple steps, especially when I am in a hurry to secure tickets for my friends.
• Some apps do not display available seats, making it difficult for me to select adjacent seats for our group.
• I wish there was a cinema ticketing app that offered discounts or notified me about low-priced movie times, to book tickets at a more affordable rate.
Problem statement
Emma is a 16-year-old high school student who was born in Edinburgh, Scotland, and raised in Doha, Qatar. She has developed a diverse cultural background as an expat living with her parents and younger brother. Emma is a young teenager who enjoys watching movies as a social activity with her friends. After school, they often gather at the cinema to catch the latest releases and have fun together. As a student on a tight budget, Emma also faces the frustration of limited financial resources. She wishes there was a cinema ticketing app that offered discounts or notified her about low-priced movie time.
Hamad
Age: 42
Education: Bachelor’s degree in business management
Hometown: Doha, Qatar
Family: Married with three children
Occupation: Works in Military
Goals
• To find a cinema ticketing app that provides detailed information about movies, including ratings, genres, and age-appropriate recommendations.
• To easily filter and identify movies that are suitable for his children's age range, ensuring an enjoyable and family-friendly experience.
• Booking multiple tickets in a single transaction, along with the ability to select adjacent seats for the family.
Frustrations
• I always struggle with the lack of information on child-friendly movies in the cinema ticketing app, which requires me to search for external sources or rely on trial and error.
• I want to avoid situations where I accidentally choose a movie that is not suitable for my youngest child, leading to disappointment or discomfort during the movie.
• I wish an app could suggest specific family movie times
Problem statement
User Journey Map
Persona: Emma
Goal: Easily select the movie, showtime, and the number of tickets for her group of friends through the Ticketing App.
UX Design Storyboard
Scenario: Use a mobile ticketing app to quickly book a movie showtime for her group of friends after school
Big Picture
Close-Up
Starting the Design
The process below begins with my initial ideas wireframes, then moves to mockups, and finally to the high-fidelity prototype. Taking the time to draft iterations for each screen of the app, ensured the elements that made it to digital wireframes would be well-suited to address user pain points.
Digital wireframes
I brought my ideas to an interactive digital low-fidelity prototype and brought it to five potential users to collect feedback.
Low-fidelity prototype
Usability study
Study Details
• 5 participants
• 2 males, and 3 Females
• Between the ages of 13 - 60
• Reside in Qatar.
• 20 to 25 minutes per participant
• Qatar - Remote
• Unmoderated usability study
• Users were asked to book Cinema Tickets in a low-fidelity prototype
Usability study findings
Most Participants want to invite their friends or family to the app and share movie info with them.
Supporting evidence from the usability study.
• 4 out of 5 participants had Trouble inviting their friends to the app
• 4 out of 5 participants express their desire to invite friends to the app and an easier way to share movie info immediately with them.
"It's nice that we can enjoy movies together. It's easier if we can invite our friends or share movies by their username or text message“
Participant E - Noora
Most Participants need more information about movies and accessible movie trailers.
Supporting evidence from the usability study.
• 4 out of 5 participants were unsure about movie ratings and had difficulty finding movie trailers.
• 3 out of 5 had difficulty playing movie trailers and finding what movie ratings exactly mean.
"The movie search was quick, but I wish the genre and movie rating were more clear."
Participant D - Hamad
Most Participants need an alternative method of payment, such as an easier option like Google Pay with face recognition.
Supporting evidence from the usability study.
• 3 out of 5 participants had trouble adding different payment methods.
• 2 out of 5 participants want easier options like PayPal or G Pay.
"I think the app should support google pay and face recognition to make payment easier." Participant B - Anna
Most Participants need better cues for what steps are required to select seats.
Supporting evidence from the usability study.
• 3 out of 5 participants had trouble selecting seats.
• 2 out of 5 participants need to select seats for groups of 5 or more.
"The booking process is convenient, but I was unsure how to select seats for my kid with special needs." Participant D - Hamad
Affinity Diagram
Sticky Notes to organize information
Synthesizing and structuring qualitative research data
Research insights
After Translating usability test results into actionable insights, I made some changes.
